I can't say that this week has been the most thrilling of my life.. although I did venture to a swimming pool over the weekend, I haven't quite as yet managed to change the world... or even get a hair cut (note to self: hair cut first).
Well I say that, but actually I have both founded a charity, the Young Entrepreneurs Trust, and organised a new networking group to meet on the first Monday of every month in Newcastle as part of my world domination plans..and we reach 25,000 entrants into our competition to win a bathroom www.dovcor.com/comp.asp but it then if I measure success by good intentions I would probably be some sort of God right now... well at the very least Jesus.
Anyhow, after receiving some rather unwanted news this week, I decided to have a push with our website www.dovcor.com. Now whether its just me or not I don't know, but we have been piling money into our SEO over the past year for quite frankly shocking results.
As with anything, the slow climb to the top will take time, hopefully I will still be alive when this happens, although not at the current rate it seems.. but in an attempt to be pro-active I thought I would pick up on something I tried a few months ago.. google adwords.. a brilliant little system yell.com or some charlatan keeps ringing me up to tell me I cannot tame myself (maybe in hindsight they are right).
After reading a few articles on the internet it was with great enthusiasm I started playing around with keywords and traffic estimators, to come to the conclusion that google doesn't like the person that actually puts effort in..thats me by the way.
You see by my reckoning those that have a fat bank balance and are well LAZY.. could easily jump to number on on the google ads.. but for those of us trying desperately to do something different on a modest budget, life seems to be so much harder.
We could spend all the hours of the day searching in vain for that one overlooked mega keyword..only for google to screw us over in the process.. despite its claim.. google quite clearly does not love the little guy!
Now I am not going to profess to be some sort of expert at this, one nights googling doesn't make you a web god.. but when google says cost per click for bathrooms is £1, average number of clicks per day 1000, resulting in £1000 a day costs to us.. this seems obvious..
So how hard can it be to utilise a much cheaper keyword? Take the keyword bathrooms UK for example..a 0.04 cost per click, average clicks per day 200.. resulting cost £0... HANG ON this isn't rocket science is it? I am pretty sure google could take away the complicated analysis and simply replace it with such comedic phrases as.. jog on son.. or ..your avin a laugh mate..
If everything went to plan (according to adwords at least) I would right now be rolling in prospects, but some how I don't think so.. life just isn't that simple..
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